5 Things to Consider When Choosing Trade Show Giveaways

If you are looking for the best way to boost your brand awareness and generate leads, then consider giving fantastic giveaways at a trade show.

It helps you take your marketing to the next level by opening a new world of opportunities for you. 

Key things to take into account when choosing giveaways:

Here are the essential things to take care of your next trade show.

1. Business Goals

Did you know promotional items make people happy? But before you even begin searching for the promotional products, it is best to determine your goals. Ask yourself the following questions:

  • Why are you sending them away in the first place?
  • Do you want to draw attention to your company or want them to stay for more time? 
  • How do you want attendees to remember you?
  • What type of impression do you want people to have of your brand? 
  • Do you want others to notice your amazing giveaways?

Regardless of your purpose, answering these questions will help you pick appropriate giveaways to promote your brand.

2. Brand Alignment

Another important thing you need to consider is to select giveaway items that matches your niche, brand persona, and marketing campaign theme. 

Choose an item that reflects your brand in a better way while strengthening your brand messaging.

Tips:

  • Ensure that your giveaway has your company logo printed on it.
  • If you choose a particular theme for the tradeshow, pick giveaways that reflect it well. 
  • Try to offer giveaway items that naturally complement your marketing message.

3. Brand Value and Quality

High-quality trade show giveaways are an excellent way to inculcate interest in your brand while presenting more value to the visitors. 76.3% of trade show attendees that got a giveaway said they had a more positive attitude towards the companies that send them a promotional item.

Tips: 

4. Budget

Another vital factor to take into account is the trade show giveaways budget. It includes cost per item, shipping fees, taxes, and storage. Remember, flashy giveaways might garner the eyeballs of attendees, but you need to make sure that you stay within your set budget.

Tips:

  • Hunt for cost-effective items packed with the same punch as costly giveaways.
  • Think about the weight and size of your item and also find out free shipping options with your retailer.

Ensure that your staff does not force giveaways on every passerby. It’s a smart idea to allow attendees to earn them

5. Qualifiers

Do not just give promo items to every single person in the show. Instead, give only to the selected participants that fit your qualifications.

Tips:

  • Send freebies only to:
  1. Attendees who stayed for a contest, demo, or presentation
  2. Those that answered a survey or responded to questions you required to collect data.
  • If you have a lot of giveaways, send it out as a ‘Thank You’ gesture to everyone who stops at your booth.

Wrapping Up:

Trade show giveaways have the power to lure attendees. It effectively communicates your brand’s message and generates more leads. That’s why giveaways can be the best thing that happens to your business at trade shows. 

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