Everything big started small; every corporation started as a small business derived from grand ideas. Despite the name, small-medium sized businesses comprise of about 90% of a country’s economy. They are ubiquitous and have such potential for growth. In a world post-GFC, people have become more creative to make their brands stand apart. Here are some marketing strategies one can utilise to promote their small businesses:
1. Exploit the market’s affinity for tech
In terms of appeal, nothing can be more effective than giving something that the market needs, plus bonus points if you make it flashy. The Vector 8 GB Flash Drive has a sleek design, covered with high-quality genuine leather and optionally comes with a metal gift box. It can store up to 8 GB of data and rated to be at 2.0 interface. The sleek design and high capacity makes the device handy and suited for that techie executive feel.
2. Tap into recreational interests
Probably due to social media’s wide reach, more and more people try to get active, becoming sporty and travelling in the outdoors. Despite the common belief that the digital age stagnates people, it has actually promoted a more active lifestyle for many. The Sport 5 Panel Cap is manufactured from lightweight mesh weave material. It is both breathable and fast drying which is perfect for outdoor activities and casual bustle. The one-size-fits-all feature makes it a great idea for a corporate giveaway and even reward for loyal customers.
3. Going back to basics
No matter how far technology takes us, there will always be a need for a pen and a paper. Managers believe a good employee will always carry a pen around with him, so why not put your brand on a pen? The Apex Pen features a retractable plastic and metal ball pen with a soft touch rubber lacquered grip. It also comes with a tungsten carbide which helps improve writing. The pen will help a lot in the simple strategy of emblazoning the brand in as many items as possible.
4. Spark interest with something unique and rare
Surely, everyday items are more accepted as gifts but have you ever considered something that is not seen or heard of everyday? An item which draws attention the moment someone walks into a room with it simply because not everyone knows of its existence. As its name implies, The Neoprene Double Wine Cooler Bag can maintain liquor’s low temperature when in transit. It features reinforced handles which are meant to hold and keep bottles cool. The simple yet trendy design will surely catch eyes when taken places, and with it your staple gets noticed.