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How does DIGITAL PRINTING work ?

With the method of digital printing, an image is sent directly to the printer using digital files in PDF, TIFF, PSD or other formats. Digital printing is best used for items that require high amounts of detail and smaller quantity orders. Unlike conventional printing, there are no pre-press stages between the digital document files and the final product; there is also no need for messy formatting equipment like film plates or photo chemicals.

Digital prints should come out perfectly when the following stages of production are done accurately.

  • The file is prepared with a clean and sharp image in a high enough resolution for the print’s size requirements.
  • Crop marks and bleed are added as needed. Crop marks are lines on the corner of the print job. After trimming the bleed, crop marks ensure that no unprinted edges occur in the final trimmed document.
  • The next stage is imposition – ensuring that as much of the area of the paper as possible is used for the print in order to make the job efficient and cut down on paper waste.
  • Before being sent to the printer, your electronic document file (the image or text that you are printing) will need to be converted to a BMP, TIFF, GIF, or JPEG file format. These are known as raster image files or bitmaps. Depending on the software used, PDF files can also be used to print from.
digital printing

Digital Printing

Pros & Cons


  • digital printing has perfect registration of colors
  • 100% consistency
  • digital prints a higher resolution image
  • design flexibility 

Which product is best suited for this process?


What products are not suited for this process? What will not work at all?

Digital transfers cannot adhere to silicon or glass.

What is the life expectancy for this decoration method?

This is dependent on how you treat the product, it is possible for it to last months or years.

What is the benefit of using this particular method of decoration?

It’s bold, has long lasting colours and can be made with little mistakes.

What is a disadvantage with using this process?

It takes a very long time.

How long does it take you to complete a project?

From 5 to 10 days.

On average, what is the set up time and number of running units for per job?

This varies greatly depending on the size and complexity of the job.

Do you charge for repeat set ups?

Yes, we do.

Will I need to sample?

Of course!

What is the rejection rate?

Very low.

What is digitising for a digital transfer?

This is the process of creating the vector image ready to print.

What is the best file type?

We need very simple files, basic text and image in a ai, pdf, eps, or cdr file. Vector images are the best as we need a good quality image to make a good print. CMYK colour.

Why are digital transfers sometimes inconsistent?

Materials, temperature, the artwork; there are many factors that can affect the outcome.

What are the colour limitations of this process?

There aren’t any.

Are special effects possible?

Yes, this is dependent on the image provided for transfer.

What is the most popular promotional product for this process?

Clothing and bags.


  • cannot handle metallic inks
  • digital inks do tend to fade faster than others
  • large volumes are more expensive with a digital printer
  • digital printers can have high upkeep costs compared to other printers

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