Category: Marketing

Why Branding is Important for a Business?

Today’s market is changing drastically, and branding is playing a crucial role in such a market. Promoting or Branding is a marketing tool in which a company creates a name, symbol, and differentiates you from your competitors. Whether you are a non-profit organisation or a start-up, your brand, and your attitude towards it can have

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5 Things to Consider When Choosing Trade Show Giveaways

If you are looking for the best way to boost your brand awareness and generate leads, then consider giving fantastic giveaways at a trade show. It helps you take your marketing to the next level by opening a new world of opportunities for you.  Key things to take into account when choosing giveaways: Here are

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Fun and Creative Employee Gifts

A company is nothing without its employees. Whether you manage a lean team of five out of a coworking space or oversee thousands across offices nationwide, you know that your employees are invaluable to the success of your business — and perhaps you want to thank them beyond simply paying a salary. An employee recognition gift is

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Why Using Environment-Friendly Giveaways Is Better

These days one of the most common things that you might find being thrown out in the garbage are giveaway tote bags, t-shirts, and more. Giveaways are a $24 billion industry in the United States as companies from big to small are using these incredibly cheap items to lure in more customers. However, these supposedly

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Best Promotional Product For Your Next Trade Show

Participating in a trade show is one of the most effective ways to gain new customers or introduce your new product or service. Trade shows are also an amazing venue for those who want to exchange important contact information with suppliers and other members of the industry. In other words, trade shows are the best

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Custom Shopping Bags For Marketing Your Brand

The ban on single-use plastic bags comes into effect in New Zealand early next year and aims to remove the 800,000,000 (yes – that is eight hundred million) plastic bags that are used annually. But, the drive towards sustainable packaging solutions is also coming from local businesses who are not waiting for Government to force

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Brand Awareness With Promotional T-Shirts

Freebies are always a welcome treat that anyone will enjoy. After all, anything that does not require money or effort is always a good thing. In the age of fast-paced lifestyles, the saying “nothing comes for free” has been widely accepted. That is why anything that is offered for free will definitely perk up anyone’s

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Should You Give Your Clients Promotional Gifts?

Contemplating costs this Christmas? Allowing your client to become aware of this could be a much great cost further down the line. Christmas is one of the best times of the year to play promotional products to your advantage: offering a great chance to get that little bit closer to your clients while they are

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